Ray-Ban

Ray-Ban – The World’s Most Iconic Sunglasses Brand

Ray-Ban is young, trendy and iconic. For decades, the brand has been an unmistakable presence on the streets and continues to enjoy popularity across generations. It is the world’s best-selling sunglasses brand, and that’s no coincidence.

The story began in the 1930s, with the creation of a pair of glasses designed to protect the eyes of American pilots. The result was the legendary Aviator, created to block UV rays at high altitudes. This is also where the name Ray-Ban comes from – literally meaning “to ban the rays of light.”

Since then, the brand has grown into a symbol of style, a rebellious attitude and timeless sophistication. Ray-Ban glasses are worn by celebrities, artists, fashion icons and trendsetters, yet remain surprisingly accessible. There is a style to suit everyone.

The most famous models are the Wayfarer and the Clubmaster. Both are instantly recognisable for their distinctive shape and style, and are recognised worldwide as iconic classics. The Wayfarer represents rock ’n’ roll and confidence, while the Clubmaster embodies retro chic with a modern twist.

The brand combines design with functionality. Every frame is carefully designed with a focus on comfort, durability and UV protection. The lenses are of the highest quality, with options such as polarised lenses and mirror coatings to optimise your vision, wherever you are.

Moreover, the brand continuously evolves with the latest trends, without losing its own identity. Whether you prefer classic black, bold colours, limited editions or even smart glasses – Ray-Ban has it all. The collections continue to innovate while always remaining instantly recognisable.

At New Optics, you will find an extensive collection of Ray-Ban sunglasses and prescription frames. Visit our store and discover which model best suits your face and personal style. Our experts will be happy to provide you with personalised advice.

In short: Ray-Ban is more than just a pair of sunglasses – it is a piece of culture, a style icon and a statement. From Aviator to Wayfarer: choosing Ray-Ban means choosing timeless coolness and uncompromising quality.