Maui Jim
Maui Jim – Ultimate protection and clear vision in every ray of sunlight.
Maui Jim began in 1987 as a small sunglasses company on the sun-drenched island of Maui, more specifically at Ka’anapali Beach. What started with a simple mission – protecting eyes from intense sunlight and glare – has today grown into a globally respected brand with a clear focus: optimal vision and maximum eye protection.
What truly sets Maui Jim apart is their revolutionary PolarizedPlus2® technology. These patented lenses go beyond standard sunglasses. They block 100% of harmful UVA and UVB rays while simultaneously filtering out intense glare. As a result, you see more vibrant colors, sharper contrasts and clearer details. Whether you’re at the beach, in the mountains, or simply on the go in the city – Maui Jim delivers an unparalleled visual experience.
Moreover, all sunglasses in the collection are polarized, which drastically reduces eye fatigue and glare. Thanks to this technology, reflections on water, snow or asphalt are a thing of the past for good. This makes the brand the ideal choice for outdoor enthusiasts, sports enthusiasts and style-conscious sun worshippers.
Today, the collection consists of more than 125 models. Each design combines comfort, durability and style. You’ll find classic shapes, sporty frames and modern designs – all with the distinctive Hawaiian sense of freedom and relaxation.
Recently, Maui Jim became part of the Kering Eyewear Group, further strengthening its position as a premium sunglasses brand. Thanks to this partnership, the brand continues to innovate and refine, while staying true to its roots: the sun, the sea, and the desire to enhance your vision.
That’s why choosing Maui Jim means choosing not just sunglasses, but a complete experience of vision, style and protection. At New Optics, you’ll find a wide selection of models – come and discover them and feel the difference as soon as you put them on.
In short: with Maui Jim, you don’t just see better, you live more intensely. Clarity, comfort and top quality – all in one pair of sunglasses.
